Η ψηφιακή επικοινωνία δεν είναι πλέον το καινούργιο κανονικό. Είναι ο βασικός παράγοντας σε όλες τις συζητήσεις. Πολεμάμε στο πλευρό σας σε αυτή την μάχη για μία θέση μεταξύ των τρισεκατομμυρίων συζητήσεων του σήμερα. Σήμερα που η «δημοσιογραφία των πολιτών» και η ψηφιακή «γνώμη» είναι το μέσο, εμείς σχεδιάζουμε, δημιουργούμε, διαμορφώνουμε και διαχειριζόμαστε το περιεχόμενο για σας. Μιλάμε τη γλώσσα των «φίλων» σας,  ανταλλάσσουμε εικόνες και βίντεο, μοιραζόμαστε ειδήσεις που σας αφορούν και ενημερώνουμε για τις δράσεις σας, συνδέοντας αξιόπιστα όλα τα “web 2.0” εργαλεία επικοινωνίας, με καινοτόμα προσέγγιση και εξειδικευμένες υπηρεσίες, με ολοκληρωμένες λύσεις και ευέλικτες στρατηγικές για όλα τα μέσα κοινωνικής δικτύωσης.

• Digital media monitoring & analysis
• Blog development 
• Social media development 
• Web Content development 
• Blog outreach 
• Online public relations
• Multimedia Release
• Social media networking
• Social media advertising
• Search Engine Marketing
• Online advertising
• Newsroom 2.0
• Viral marketing and webisodes
• SMS / MMS programs and campaigns
• Mobile Marketing applications

Απόκρυψη

It is a given that every company communicates with its audience either with an organized approach or not. The aim is all forms of its public presence to be creatively and effectively assembled into a coherent sum, which will ensure the assimilation of the corporate message. With the help of corporate communication, the company is called upon to create those distinct images that will contribute to the development of its reputation and the promotion of its value.

For us at The Yellow Toolbox, communication strategy is much more than theory and presentations. It is the professionalism, flexibility, design, and implementation of corporate communication programs based on growth needs, prospects and special characteristics of each customer. Through specialized tools, we enhance your recognizability and communicate your competitive advantages, always keeping your corporate image, compact, consistent, and up-to-date attractive.

• Strategic message creation
• Defining target audiences
• Corporate reputation management
• Corporate reputation building
• Executive visibility
• Press office
• Organization of corporate presence at awards and sectoral events
• Creation of a synergy network
• Copywriting

Media monitoring, reporting & analysis

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Effective communication through the media is a constant interactive procedure where the message travels from an individual source of information to the opinion formulators and then to their colleagues, while at the same time it is communicated from the company to the media and then to the public targeted as the final recipient.

We develop and implement the publicizing of the corporate message by systematically approaching the media in order to support and improve the company’s corporate image.

• Exploring the company’s media profile
• Collecting and categorizing company-related data.
• Mapping out the company’s relations with the media.
• Creation of a media relations program
• Media coverage of corporate activities
• Analyzing opportunities for publicity or handling hot issues
• Creation of a database of general-interest and specialized media and journalists
• Penetration survey of corporate message
• Formulate positive attitude of the media towards the company’s activities
• Providing flow of up-to-date corporate news
• Immediate response system
• Media training.
• Presentation of a company in specialized websites.

Short-term planning and long-term timetable of media presence

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We design integrated proposals regarding the organization and implementation of corporate and promotional events, targeting at the enhancement of your communication presence. We offer complete solutions, which include the concept and cover the total needs of an event i.e. the venue, catering, audiovisual equipment, lighting, branding, give aways, copywriting of texts, presentations, speeches etc.

Every event is designed based on the central communication strategy, after having defined its very specific goal as well as the audience you wish to approach.

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In the current financial market, effective shareholder communication is becoming increasingly recognized as an integral part of corporate strategy, in order for the company to meet the growing needs both of the investment community and the various institutional bodies.

We can define Investor Relations as the interactive communication process between the companies and their current, as well as their future investors. A successful IR program manages investors’ expectations by providing them with reliable, accurate and valid information about the company.

Such a program aims at:

• Broadening and diversifying the shareholder base
• Increasing the liquidity of the share
• Reflecting the company’s value, as well as its expected profits in the market price of its shares
• Reflecting the company’s value, as well as its expected profits in the market price of its shares
• Developing a tailor-made investment thesis
• Creating and communicating the company’s corporate profile
• Increasing management credibility
• Informing the company’s management regarding financial market developments that can be incorporated in future corporate plans

It goes without saying that these main goals are just the plain base of the Investor Relations practice. They need to be refined and adjusted to the special needs of every company.

We meet these needs consistently and proficiently and we offer integrated consulting services on IR, corporate communication and Financial Media Relations.

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