WHO WE ARE

The Yellow Toolbox is a boutique PR and communication agency established in 2009 by communication professionals. We offer 360o services and we wish to cover the full spectrum of our customers’ needs and requirements.

Within its 10 years presence in the market, The Yellow Toolbox has accumulated extensive experience and important know-how in the fields of PR and communication communication, having serviced a sizeable and widely diversified customer portfolio, consisting of companies activated in many different sectors of the economy.

7 THINGS YOU SHOULD KNOW ABOUT US

 

1

You have probably never heard of us

We do not like fat words and showing off
We do not waste time advertising ourselves
We save our energy and our ideas for our clients

2

We collaborate therefore we succeed

We are looking for lasting quality client relationships
We aim at long-term gain and not short-term profit
We work hard to meet your needs – with you rather than around you
We provide both the big ideas and the tools to deliver them – the creative message and the technical means to convey it

3

We have a straightforward way of doing things

There are no complicated processes and hard to grasp models
We could be financial analysts, advertisers, journalists but we are none of those
We create the paths that link them all

4

We offer bespoke service

There are no one-size-fits-all solutions, hereditary success recipes and universal panaceas
There is your unique need and our unique obligation to satisfy it
We consider ourselves successful when you feel you are our exclusive partners

5

We do not exhaust our resources in the conception and design of an idea

We have great ideas, but we do not fuss about it
We consider results more important than philosophy
We follow and support your company for better, for worse, for now, for the future

6

Your turnover is not all we need to know

We spent time to get to know you well
We identify with your problems and interests
We look for fruitful collaboration with people who work for you, we do not aim to prove them wrong every step of the way

7

We are a special collection of people

We operate a flexible structure without small-minded hiccups
We suffer from acute syndromes of confidentiality and discretion
By various non-traditional career paths, we took The Yellow Toolbox challenge
Put your cynicism aside for a moment, while we tell you that we’re eager, committed and fiercely proud of our work

OUR SERVICES

DIGITAL COMMUNICATION

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Digital communication is not the new normal anymore. It is the core agent in all discussions. We fight alongside you, in this battle for a spot in today’s trillions of conversations. Today that “people’s journalism” and digital “opinion” is the all-star field, we design, create, shape and manage your content for you.
We speak the language of your “friends”, we exchange pictures and videos, we share your news and keep the public updated on your actions, seamlessly and credibly connecting all the “web 2.0” communication tools, with an innovative approach and specialized services offering complete solutions and flexible strategies across all social media.

  • Digital media monitoring & analysis
  • Blog development
  • Social media development
  • Web Content development
  • Blog outreach
  • Online public relations
  • Multimedia Release
  • Social media networking
  • Social media advertising
  • Search Engine Marketing
  • Online advertising
  • Newsroom 2.0
  • Viral marketing and webisodes
  • SMS / MMS programs and campaigns
  • Mobile Marketing applications

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CORPORATE COMMUNICATION & PR

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It is a given that every company communicates with its audience either with an organized approach or not. The aim is all forms of its public presence to be creatively and effectively assembled into a coherent sum, which will ensure the assimilation of the corporate message. With the help of corporate communication, the company is called upon to create those distinct images that will contribute to the development of its reputation and the promotion of its value.

For us at The Yellow Toolbox, communication strategy is much more than theory and presentations. It is the professionalism, flexibility, design, and implementation of corporate communication programs based on growth needs, prospects and special characteristics of each customer. Through specialized tools, we enhance your recognizability and communicate your competitive advantages, always keeping your corporate image, compact, consistent, and up-to-date attractive.

  • Strategic message creation
  • Defining target audiences
  • Corporate reputation management
  • Corporate reputation building
  • Executive visibility
  • Press office
  • Organization of corporate presence at awards and sectoral events
  • Creation of a synergy network
  • Copywriting

Media monitoring, reporting & analysis

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MEDIA RELATIONS

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Effective communication through the media is a constant interactive procedure where the message travels from an individual source of information to the opinion formulators and then to their colleagues, while at the same time it is communicated from the company to the media and then to the public targeted as the final recipient.

We develop and implement the publicizing of the corporate message by systematically approaching the media in order to support and improve the company’s corporate image.

  • Exploring the company’s media profile
  • Collecting and categorizing company-related data.
  • Mapping out the company’s relations with the media.
  • Creation of a media relations program
  • Media coverage of corporate activities
  • Analyzing opportunities for publicity or handling hot issues
  • Creation of a database of general-interest and specialized media and journalists
  • Penetration survey of corporate message
  • Formulate positive attitude of the media towards the company’s activities
  • Providing flow of up-to-date corporate news
  • Immediate response system
  • Media training.
  • Presentation of a company in specialized websites.

Short-term planning and long-term timetable of media presence

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EVENTS

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We design integrated proposals regarding the organization and implementation of corporate and promotional events, targeting at the enhancement of your communication presence. We offer complete solutions, which include the concept and cover the total needs of an event i.e. the venue, catering, audiovisual equipment, lighting, branding, give aways, copywriting of texts, presentations, speeches etc.

Every event is designed based on the central communication strategy, after having defined its very specific goal as well as the audience you wish to approach.

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INVESTOR RELATIONS

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In the current financial market, effective shareholder communication is becoming increasingly recognized as an integral part of corporate strategy, in order for the company to meet the growing needs both of the investment community and the various institutional bodies.

We can define Investor Relations as the interactive communication process between the companies and their current, as well as their future investors. A successful IR program manages investors’ expectations by providing them with reliable, accurate and valid information about the company.

Such a program aims at:

  • Broadening and diversifying the shareholder base
  • Increasing the liquidity of the share
  • Reflecting the company’s value, as well as its expected profits in the market price of its shares
  • Reflecting the company’s value, as well as its expected profits in the market price of its shares
  • Developing a tailor-made investment thesis
  • Creating and communicating the company’s corporate profile
  • Increasing management credibility
  • Informing the company’s management regarding financial market developments that can be incorporated in future corporate plans

It goes without saying that these main goals are just the plain base of the Investor Relations practice. They need to be refined and adjusted to the special needs of every company.

We meet these needs consistently and proficiently and we offer integrated consulting services on IR, corporate communication and Financial Media Relations.

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CONTACT US